Hotel Masaccio Florence
Information on how personal data is processed when you visit the Hotel Masaccio website or use the contact form.
The data controller is Hotel Masaccio, Via Masaccio 228, 50132 Florence, Italy, VAT No. 05374470481. Privacy requests: hotelmasaccio@yahoo.it – tel. +39 055 578153.
During normal browsing, the server may process technical data necessary for Internet communications, such as IP address, date and time, requested page, browser and security information. When you use the contact form, we process the information you voluntarily provide: name, email, phone if provided, stay dates and message.
Data is processed to answer enquiries, provide information on rooms and offers, manage booking enquiries or pre-contractual steps, and ensure website security and operation. The legal basis is taking steps at the data subject’s request before entering into a contract and, where applicable, the legitimate interest in website security and management.
The form uses FormSubmit as a technical service to forward your request to the hotel’s email address. The information entered is transmitted through FormSubmit’s infrastructure. According to its public documentation, submissions may be temporarily retained for up to 30 days. Please do not include unnecessary sensitive information in your message.
Booking buttons open the Vertical Booking engine. WhatsApp and Tripadvisor links open external services. Once you leave hotelmasaccio.net, data processing and cookies are also governed by the policies of the external service you use.
Enquiry data is kept for the time necessary to handle the communication and any pre-contractual or contractual relationship, plus any periods required by administrative, tax or legal obligations.
Data may be processed by authorised hotel staff and technical service providers strictly necessary to provide the services, within their respective roles.
You may request access, rectification, erasure, restriction, objection and, where applicable, data portability. You may also lodge a complaint with the Italian Data Protection Authority. To exercise your rights, email hotelmasaccio@yahoo.it.
This notice may be updated if services or applicable rules change. Last updated: 16 August 2026.